LifeFitness is as concerned as everyone is today with costs and expenses. During the pre-production meetings the models ages and demographics were discussed and I suggested that we do "street casting" of the models. LF normally hires elite models and athletes for their shoots, but the models for this product line were to be "real people". We negotiated with the models and by not paying Modeling Agencies fees and the added usage LifeFitness saved over $12,000 from what they normally pay for models.
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